This week I've had my head down concentrating on something I would
have liked to have done months ago, but until now realistic opportunities just
haven’t been there. We’re about to launch Pegasus Falling in the USA using CreateSpace, a print on demand service
from Amazon. If all goes well, by the end of this month, it should be listed as In Stock rather than "Out of Print - Limited Availability" as it is currently on amazon.com, which is all very exciting. What’s more, signing up
to CreateSpace has some other very important benefits which will help things on
this side of the Atlantic too.
Amazon represents a bit of a conundrum for the small publisher.
You can’t sell large amounts of books without being available on the Amazon
websites, but their terms and conditions make for eye-watering reading when it
actually comes to having your book in stock.
Now, this post is far from an Amazon bash. Far from it, I think
they are providing some very important services which are invaluable to
self-publishers. In fact, they’re offering services and products which no-one
else has had the gumption to offer so far, and they do make selling ebooks very
easy indeed (some might say too easy) and have pretty much revolutionised the
industry. There is a great deal we self-pubbers have to be grateful for on the
whole. However, until now I’ve felt that it is a very different story when it
comes to selling physical copies with them.
I've been struggling to work out what the best course of action is
for the paperback version of
Pegasus
Falling for months. Initially, I decided to take the same direction I did
with the hardback of
The Cypress Branches
- print a short run for distribution to different outlets and print more runs
as and when necessary. When we printed the hardback in 2009, I’d researched
the options on the market - everything from Print on Demand to the various
complete self-publishing printing and marketing products available. I decided
to take the middle-road option and print a short run myself. I found a great
partner in
Biddles - they’re UK based
and offered a very competitive price for an excellent product. They were also
rather nice to work with. It made perfect sense to use them again for
Pegasus Falling.
To make this whole venture work, we had to make sure we could set
a reasonable retail price and thankfully, the printing and other costs involved
meant that we could do just that. We could supply books to retailers for the
going rate of 40-50% discount and still manage to scrape in a small profit to
plough into the next book. The problem comes when you consider Amazon who
insist that you sign up to their Advantage programme in order to ensure that
your book retains an “In Stock” status on their websites. Basically, you sign
up and their system orders books from you as and when needed. It all sounds
great until you consider the fact that they insist on a 60% trade rate and that
vendors must swallow shipping costs as well. That must be fine for vendors
dealing in the hundreds or thousands of copies at a time, but so far Amazon
have ordered only a handful of books from us, one copy at a time. This has
meant that with every copy we have supplied Amazon, we have lost in the region
of £2-2.50. Coupled with the fact that Pegasus
Falling is currently listed as out of stock (something the Advantage
programme is supposed to avoid), clearly, there is no advantage for us as a
small publisher.
Just as I was about to pull my hair out, along came CreateSpace.
I’d already heard about the Print On Demand service from Amazon, and had had a
look into it several months ago, but I’d had to dismiss it because it didn’t
offer a solution for the UK market - and as we’re based in the UK, and the
books are based around British characters, the UK will be our biggest market,
certainly to begin with.
However, late last month, Amazon announced that CreateSpace was
going to be available for distribution to Amazon’s UK & European markets. I
found this out quite by chance from
Catherine
Ryan Howard’s rather useful (and entertaining) blog, so thank you
Catherine.
So, a second look at CreateSpace revealed that it might actually
fulfil many desires which had so far remained unfulfilled, and hopefully
without too many problems. Not only does it offer the opportunity to actually
make rather than lose money by selling print books in the UK, but also makes
the book available in the potentially lucrative markets in Europe and the US.
And without the need to price the book ridiculously high in order to not lose
out.
After I had emailed CreateSpace and received a reply (within 24
hours - something to be congratulated) which assuaged a couple of concerns (I’ll
blog more about the nitty gritty at a later date), I spent the week tweaking the
print-ready files in order to make them compatible with their systems
(something else I’ll go into more detail with later), and today I ordered the
proof copy which is about to be printed and shipped over for approval. It’s due
with us on the 14th and all being well, we’ll have it up and
available to buy in print in the US and (when the copies Amazon hold in stock
at the moment are sold) in the UK and Europe shortly after. At least that’s the
plan...we’ll see how things go!
As a lover of books in all shapes and sizes, it has always been a
high priority for me to have the book available in print as well as e-ink, but
somehow it always felt a bit like a novelty aside rather than a serious side to
the project, the print books being subsidised by the ebook sales. Now, all
being well, it feels much more like an integral part of the business and a
wider audience will be able to enjoy the book, which has always been the
ultimate goal. With many US based bloggers lined up to review Pegasus Falling in the coming weeks and
months, it’s fantastic that it will be easily available in whatever format readers
prefer when the reviews come out.
I’ll blog again when the proof arrives and when the book goes
live. It’ll be interesting to see how smoothly the transition from Advantage to
CreateSpace goes.
Happy reading!
Mike
Labels: Amazon, Amazon Advantage, amazon.com, Catherine Ryan Howard, Create Space, CreateSpace, paperback, Pegasus Falling, print on demand, self publishing, self-publishing, UK, US